Lucas Ballasy is a writer, musician, and Partner / Chief Experience Officer (CXO) at Barrel, an e-commerce agency working with brands to grow their businesses through website design, development, and optimization. Joining Barrel as a designer nearly a decade ago, Lucas has helped shape the agency’s structure and service offering while continually seeking innovative ways to collaborate with clients and help them succeed. Lucas has written over 300+ posts about his journey leading an agency team, personal growth, and other life experiences on his blog, lucasballasy.com. For over two years, he has also sent a weekly newsletter called Borrowed, Learned, & Thought (or BL&T) where he explores insights, ideas, and lessons learned. In this episode we discuss how to turn great company culture brainstorm ideas into actual action; what from Lucas' grocery store job stuck with him into this agency career; Chris and Novus' training with Barrel evolved into Lucas getting one-on-one coaching from Chris--him wanting to becoming a better manager, and more.